Grand Marshal

King Kenny Roberts

About Kenny Roberts

“King Kenny” Roberts, the iconic figure in motorcycle racing, is the Grand Marshal of the 2024 Barber Vintage Festival. This honor is a testament to Roberts’ enduring legacy and profound impact on motorcycling and marks the opening of the World Champion exhibit featuring the KR Racing legacy.

Kenny will be riding his 1980 Yamaha OW48 500cc Grand Prix motorcycle for a series of parade laps on Saturday October 12th at approximately 11:00 am. You will not want to miss this spectacle as he twists the throttle on this legendary machine.

Roberts’ racing accomplishments are legendary, with a career marked by numerous wins and accolades. From 1978 to 1980, he clinched three consecutive 500cc Grand Prix World Championships, a feat that solidified his status as one of the greatest motorcycle racers of all time. His new and aggressive riding style plus his strategic brilliance set him apart on the track, marking an era of American championships in the highest form of motorcycle racing.

Beyond his victories, Roberts was a trailblazer in advocating for rider safety in the racing industry. He recognized the sport’s inherent dangers and tirelessly campaigned for improved safety measures, including better protective gear, safer track designs, and stricter safety regulations. Roberts’ advocacy efforts have had a lasting impact, making motorcycle racing safer for riders worldwide.

Moreover, Roberts was a staunch advocate for fair pay and treatment of riders. He fought against exploitative practices within the industry, advocating for fair compensation and recognition of riders’ contributions to the sport. His efforts paved the way for improved working conditions and greater respect for riders’ rights.

As Grand Marshal of the 2024 Barber Vintage Festival, Kenny Roberts Sr. will be celebrated for his extraordinary achievements, unwavering advocacy, and enduring contributions to motorcycle racing. His presence at the festival will undoubtedly inspire and resonate with fans of all ages.

PRESS KIT